European Union regulators on Thursday fined Chinese online retailer Temu 200 million euros after the bloc's investigation found the Chinese online retailer did not do enough to protect consumers from illegal products.
The 27-nation EU fine follows preliminary findings last year that Temu was exposing consumers to a high risk of products sold on its platform, such as baby toys and small electronic devices, that did not comply with the bloc's consumer safety rules.
The bloc's executive arm issued the punishment under the Digital Services Act, or DSA, a broad regulation that requires online platforms to do more to keep internet users safe from harmful content or questionable goods, under threat of heavy fines.
The company "Temu" is known for offering cheap goods, from clothing to household products, shipped from sellers in China.
The platform has 92 million users in the EU and is owned by PDD Holdings Inc., which also owns the popular Chinese e-commerce site “Pinduoduo”.
The European Commission said that Temu had failed to identify, analyze and assess the systemic risks of illegal goods for sale on the platform and the resulting harm to European consumers.
The Commission has also said that failing to carry out proper risk assessments is a particularly serious breach of the bloc's digital rules.
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